Select Page

The Importance of Scent when Selling Your House

Everyone knows staging is an important part of selling your home. You want to make sure it shows off its best assets. Things like: well-managed landscaping, a thoughtful layout, abundant lighting and cleanliness.


Photo by Autumn Studio on Unsplash

Those first impressions matter but making a great first impression isn’t just about preparing a feast for the eyes! Here’s how to appeal to prospective buyers’ sense of smell to let them know their new dream home is already right under their noses.


Photo by Katherine Hanlon on Unsplash

Luxury boutiques and shopping centres have long since perfected “scent marketing”. While your home isn’t a retail store, home buyers are still buyers. This is a simple trick that not only makes the environment smell great but triggers a real psychological reaction that can help turn a browser into a buyer.


Via  Giphy

But it’s not just about adding irresistible aromas that trigger relaxation and comfort and make potential buyers feel right at home – you should also be sure to eliminate any possible sources of unpleasant odours, too (like mildew, pet litter or garbage).


Photo via Julina Rashid on Unsplash

Before a showing, avoid cooking foods with strong odours such as garlic or fish, as they can make some people uncomfortable. Opt for the more favourable smells of baked goods like caramelized apples, chocolate cake, fruit pies or cinnamon buns. The ever-popular chocolate chip cookie not only smells delicious but seeing a big plate on a kitchen counter can bring back memories of childhood and help prospective buyers feel more at home.


Photo by Joseph Gonzalez on Unsplash

If you don’t have time to cook, use natural essential oils or pick a fresh bunch of flowers to display on your table top. Synthetic fragrances from a spray bottle or plug-in diffusers may cause allergic reactions. Natural aromas such as lilacs, vanilla, sugar and cinnamon diffused in various rooms can make a big difference in the overall impression and appreciation of your home.


Photo by Danijela Froki on Unsplash

Naturally-scented candles lit strategically (and watched closely or extinguished right before a showing) can add both a wonderfully subtle scent and a soothing ambiance to a room.


Photo by Jeffrey Wegrzyn on Unsplash

Remember, it’s completely natural to grow used to the daily odours in our homes. Your REALTOR® can help you prepare for a showing by objectively pointing out areas that may need some extra attention.

Article reference:



You might also like

Price Right, Sell Fast

You’ve made the decision to sell your Ottawa home. There are lots of reasons to sell; you may have decided to move to a better neighborhood or to buy a larger home with more amenities.

read more

Closing costs for buyers and sellers

You’ve found the perfect Ottawa home! It’s in the perfect neighbourhood, on the perfect street with the perfect neighbour and the perfect backyard. You’ve cannily negotiated the perfect price, one that leaves you with just enough money to cover the cost of your move and maybe pay for a new set of patio furniture.

read more